Founder’s Field Guide
Episode 6 Pattern Matching, Playbooks, and Winning Product Categories
Founder’s Field Guide

Episode 6: Pattern Matching, Playbooks, and Winning Product Categories

Pattern Matching, Playbooks, and Winning Product Categories

John was the CEO of Cisco from 1995 to 2015. We cover how to capitalize on market transitions enabled by new technologies, the key learnings from acquiring over 180 companies with Cisco, and leadership lessons from Jack Welch and Shimon Peres.

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[00:02:04] – (First question) – Why companies need a near-death experience

[00:06:37] – The way his leadership changed between 1999 and 2003

[00:11:34] – His career before and leading to his time joining Cisco

[00:17:51] – What Cisco was like when he joined 

[00:21:02] – Role that pattern recognition plays in his management

[00:24:16] – Lessons learned from the spate of acquisitions they took on under his tenure

[00:30:46] – Pricing deals and using Cisco’s scale to be successful

[00:33:09] – Lessons he learned in terms of distribution

[00:35:10] – What he learned from his relationship with Shimon Peres

[00:42:08] – His role in helping young entrepreneurs

[00:46:00] – Transformation on his team-building trips to Alaska

[00:50:42] – Transitions in the world he is focused on right now

[00:52:54] – Kindest thing anyone has done for John

Pattern Matching, Playbooks, and Winning Product Categories

Patrick
My guest this week is John Chambers. John was the CEO of Cisco from 1995 to 2015 where he helped grow Cisco from $70 million to $40 billion in annual revenue. In this conversation we discuss the best business lesson he learned from long time GE CEO Jack Welch, his key lessons from acquiring over 180 companies with Cisco, pattern recognition and playbooks, capitalizing on market transitions enabled by new technologies, the value of team offsites, and a lot more. I was immediately drawn into John’s magnetic personality and it’s easy to see how he was so adept at running a 40,000 person company for 2 decades. I hope you enjoy this great conversation with John Chambers.

Near-Death Experiences as a Company

So John, I was toying with how to begin this conversation for everyone to hear. And I thought a really neat entry point would be the observation you told me about from Jack Welch, that you need a near-death experience as a company to become a great company. Can you walk me through that idea? And the episode for you?

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