Making Markets
Episode 24 From Car Dealer to Media Company
Making Markets

Episode 24: From Car Dealer to Media Company

Making Markets

Episode 24

From Car Dealer to Media Company

Yossi J Levi is the founder & CEO of Car Dealership Guy. We cover the Car Dealership Guy media business, take an overview of the US car market, and discuss the opportunity to build the "Spirit Airline of cars".

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(00:00:00) - Welcome to Making Markets

(00:03:41) - From Used Car Dealer to Online Auto Retailer

(00:07:08) - Transitioning from Business Owner to Influencer

(00:14:52) - The Evolution of CDG's Media Platform

(00:17:44) - The Strategy Behind Building a Media Empire

(00:24:13) - The Automotive Industry's Economic Landscape

(00:31:00) - Challenges and Opportunities in the Used Car Market

(00:36:10) - The Impact of EVs and Hybrids on Market Dynamics

(00:43:40) - Exploring the Future of Affordable Cars

(00:48:23) - Insights on Car Dealership Operations

(00:51:08) - Economic Optimism in the Car Industry

From Car Dealer to Media Company

Introduction

Eric
My guest today is Yossi Levi, better known as Car Dealership Guy, who has quickly become one of the most popular voices in the auto industry. Last year, I spoke to CDG about the U.S. car market and the business model of car dealerships, but he was anonymous at that point. Today's conversation covers Yossi's personal story and media business. We start with a quick overview of his fascinating backstory from a used-car dealer to tech entrepreneur to now a media founder.

We then dig into his media business, talking about the business model, target audience and the content treadmill. We end the conversation with a section on the U.S. car market where we cover demand and supply, the affordability challenge and the battle between fully electric and hybrid vehicles. Please enjoy Round 2 with Car Dealership Guy.

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