Founder’s Field Guide
Episode 38 Building the New Standard in Security
Founder’s Field Guide

Episode 38: Building the New Standard in Security

Building the New Standard in Security

Christina Cacioppo is the founder of Vanta, a security and compliance software business founded in 2017. We cover the experiences that led her to launch Vanta, the strategy she took to build, price, and distribute the product, and we touch on her lessons from running a growing organization.

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[00:02:44] - [First question] - How she first found her interest in business

[00:04:09] - Early days exploring business for the first time

[00:07:09] - Lessons learned from USV that have been applied to Vanta

[00:07:42] - The next stage of her learning journey after USV

[00:09:20] - Making a massive pivot in life and teaching herself to code

[00:10:53] - The four-year road that lead to building Vanta

[00:12:39] - First encounters with the software security problem space

[00:15:21] - Origins of SOC 2, what it means, and what it does

[00:17:11] - What software security means writ large

[00:19:32] - Who demands a SOC 2 and why

[00:20:57] - How Vanta improved a broken process and productized it

[00:23:33] - What V1 of Vanta looked like

[00:26:30] - Understanding the value of using spreadsheets first

[00:27:48] - From static to streaming and finding product-market fit

[00:29:22] - Monitoring whether or not a company is SOC 2 compliant in real-time

[00:32:19] - Auditors that still exist in the compliance space today

[00:33:39] - The pace of onboarding new clients onto the Vanta software 

[00:34:53] - Figuring out a price point for the service Vanta offers

[00:37:06] - Developing the business model and scaling it

[00:39:18] - Lessons learned and innovations created about effective sales organization

[00:41:52] - Hardest hills to climb in building Vanta

[00:43:17] - Building competitive advantage into the framework of the business

[00:46:07] - Overview of the frontier of software security

[00:47:43] - General thoughts on competitive advantage as a whole

[00:49:43] - Quality control of decision making in Vanta

[00:50:40] - Downstream effects of structural and organizational business design

[00:52:30] - Hard lessons learned going from being academic to pragmatic

[00:53:36] - What the future could look like for Vanta based on its current trajectory

[00:54:26] - What her information diet consists of lately 

[00:55:27] - Areas she’s interested in currently but learning more than being proficient 

[00:56:59] - Ways in which she’s become a better leader

[00:57:46] - Unique factors about what makes Vanta tick

[00:58:45] - Negative advice to would-be founders out there

[01:00:22] - The kindest thing anyone has ever done for her

[01:02:44] - Major insights learned from living in Rwanda, Thailand, and Uganda

Building the New Standard in Security

Introduction

Patrick
My guest today is Christina Cacioppo, Founder of Vanta, security and compliance software business founded in 2017. In our conversation, Christina brings to life the idea of finding a problem that exists and fixing it. We dive into the experiences that led her to launch Vanta, the strategy she took to build, price, and distribute the product, and we touch on her lessons running a growing organization. I always admire the drive that founders have when they set off to build something. Christina fits that mold, and you'll hear how she embarked on a self-taught journey early in her career. I hope you enjoy this great conversation with Christina Cacioppo.

The Beginnings

So Christina, I think the most interesting place to begin our conversation is the background on your own interest in business writ large. How did you first decide that this was something you could be passionate about? And then I want to hear the formative experiences that led you to ultimately starting Vanta.

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