We Don’t Sell Saddles Here

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[00:02:51] - [First question] - Discussing his essay We Don’t Sell Saddles Here  

[00:06:19] - Important contrast between innovation and product

[00:08:07] - His thoughts on marketing from both ends and how he’s gotten better at it

[00:10:45] - What across Slack’s history has been the most successful messaging strategy for market creation

[00:13:43] - The 5K contest and how it taught him about the design unlock of limitations

[00:17:44] - How limitations and constraints can power and incentivize innovation 

[00:21:21] - Why both of his attempts to build videogames ended up as consumer software

[00:27:55] - Whether or not there is still white space in digital communication software

[00:30:15] - The dynamic between effective communication and building communication tools

[00:34:02] - A future of digital-first companies and what that might look like

[00:40:15] - Leadership and Self-Deception, plus what self-deception means to him

[00:43:39] - Examples of self-deception he underwent that he was able to learn from

[00:46:59] - Mastery and its importance in the world of business

[00:48:59] - Why hippies and APIs may have a tighter correlation than we think 

[00:54:01] - Whether or not technology is fundamentally amoral 

[00:56:10] - Interesting and open questions about the future that remain unanswered 

[00:58:33] - His current creative outlets that he engages with the most 

[00:59:24] - Yahoo Resignation Letter and why he wrote it the way he did

[01:00:31] - Lessons for investors and builders that he’s learned from building Slack

[01:03:07] - The kindest thing anyone has ever done for him 

[01:04:27] - Why a philosophy primer would be beneficial for virtually everyone