Founder’s Field Guide
Episode 10 How Government Works
Founder’s Field Guide

Episode 10: How Government Works

How Government Works

Zac is the Founder and CEO of OpenGov a budgeting and financial management software for local governments. We discuss how local governments are structured, how to build an enterprise sales machine, and the role capital efficiency plays in building great companies.

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[00:02:56] – (First question) – His career leading up to OpenGov

[00:05:45] – Experience in Afghanistan and lessons from his time there

[00:08:54] – Aligning a large group on a strategy

[00:09:56] – Aligning the team at OpenGov when getting started

[00:11:54] – Levels of government that matter and what their systems looked like when he was getting started

[00:15:24] – Role of budget and how money flows in in government operations

[00:18:55] – How technology can fix the bureaucracy of government

[00:21:40] – Can technology help the public’s relationship to government

[00:24:20] – Defining vertical SaaS products

[00:27:02] – Picking the right products/customers to build your product well

[00:28:33] – Their purpose when building their first product

[00:30:23] – Building a company in a highly regulated space

[00:32:14] – Selling in this space and lessons learned

[00:34:04] – Building a machine to distribute enterprise software

[00:37:03] – Getting the technical, political, and commercial processes aligned

[00:39:40] – Staying up to date on the market and fending off your competition

[00:42:18] – Competency within public governments

[00:44:03] – Metrics that he uses to understand the health of OpenGov

[00:46:07] – The importance of charging the right price for professional services

[00:48:36] – Hardest episode in developing OpenGov

[00:50:17] – Valid early criticisms of the company

[00:52:34] – Advice to new entrepreneurs entering the vertical SaaS space

How Government Works

Patrick
My guest today is Zac Bookman. Zac is the founder and CEO of OpenGov, a budgeting, and financial management software for local governments. Before he founded OpenGov, Zac was an advisor to US Army General H. R. McMaster in Afghanistan, a law clerk, and a Fulbright fellow studying corruption in the Mexican government. This conversation is one of the most unique and wide-ranging of any I've had on the show. We cover how Zac built a world-class sales organization, why you should build momentum in your business, and the role that capital efficiency still plays in building great companies. We also dive into the details on how local government works from mayors down to school board meetings. Please enjoy my conversation with Zac Bookman.

OpenGov Origins

Patrick
Zac, I always try to think of an interesting place to begin these conversations, but I don't know how hard I need to work for this one because we're going to talk about a topic that I've never covered before, which is how the government works and why software businesses may be interesting to build in this sector. Everyone always wants big markets. I don't know if there's a market bigger than government. Maybe you can begin by explaining the origin stories here, both for you and for OpenGov, why what you did prior to OpenGov brought you to that point, and what the point of origin was for the business itself.

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