The Email Economy

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(00:03:24) - (First question) - The problems as they existed a decade ago versus the problem ConverKit is trying to solve now

(00:06:13) - Whether or not the TAM of email marketing is expanding 

(00:09:14) - The value of an email subscriber compared to an RSS feed subscriber

(00:11:25) - Differences between producing media as an individual and as a brand 

(00:13:12) - Brands who have produced content well in the podcast space 

(00:15:32) - Changes to the creator ecosystem and where creators should start today

(00:17:56) - Timeless growth strategies to consider as a creator 

(00:20:31) - What he uses his podcast for and being clear about the audience 

(00:25:25) - Timely content, timeless content, and the trade off being made for either form

(00:26:30) - The motivation for ConvertKit’s annual conference and measuring the ROI on customer acquisition

(00:31:36) - The acquisition of FanBridge and the impact it’s had on their business

(00:36:42) - Whether or not more acquisitions are on the horizon for him 

(00:40:07) - Changes in email customizability and the runway for further innovation 

(00:42:49) - Potential opportunities to innovate and expand on the RSS feed protocol

(00:44:29) - The rapid expansion of the creator economy during the pandemic

(00:46:12) - Being open and transparent and a possible tipping point for overdoing it

(00:55:55) - Reflecting on working so hard for a decade and lessons learned from it

(00:56:47) - Launching a local newspaper and how it fits into his grander vision 

(00:59:43) - Debrief