Transcript
Introduction
Dom
In this of episode of Making Media, Matt and I speak with Bryan Barletta, the founder of Sounds Profitable. Sounds Profitable is a research group focused on the business of podcasting. They produce content, events and research on all aspects of the podcasting industry. Bryan's business partner is Tom Webster, who spent two decades at Edison Research and is arguably the voice of detailed analysis in podcasting.
With Bryan, we explore podcasting's growth problem. Why aren't there enough ad dollars in the industry? Is that ever going to change? And how can the industry even agree on seemingly simple things like what constitutes a simple download. We also talked from a podcaster's perspective about the ways to best monetize your show, how to implement subscriptions and of course, I ask about marketing. Please enjoy this conversation with Bryan and stay tuned for Matt and my debrief at the end of the conversation.