Brand Building in Web3

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(00:02:36) - (First question) - How her background in marketing informs her work at Vayner3

(00:07:12) - The competitive and dynamic nature of the marketing industry

(00:10:55) - How Vayner3 leverages agility and keeps up with trends

(00:14:00) - Her pivot from corporate marketing to Web3 brand-building

(00:16:24) - What attracted her to the NFT space in the early days

(00:19:48) - Balancing risk aversion versus early adoption in marketing

(00:22:30) - How different brands have come online to Web3 and how Vayner3 enables them

(00:25:55) - Common mistakes made by brands trying to enter the space

(00:29:00) - What she learned from the launch of VeeFriends

(00:33:29) - How VeeFriends came to be and how it keeps momentum up

(00:36:27) - How she approaches brands following the recent crypto downtown

(00:39:59) - The aspects of Web3 adoption and growth that she’s most excited about

(00:41:56) - What she’s most excited to see built over the next six months and six years