Return on India
Episode 10 Gold: India’s Secret Asset Class
Return on India

Episode 10: Gold: India’s Secret Asset Class

Return on India

Episode 10

Gold: India’s Secret Asset Class

Nishchay Ag is the founder and CEO of Jar. We cover how a simple product is actually incredibly complicated to build, the psychology of India's consumer class, and the fast-changing behavior patterns of India's next generation.

[00:02:40] - [First question] - What the financial products landscape in India looks like

[00:04:15] - The opportunity set for financial products in the hundreds of millions

[00:06:32] - Describing the average Indian consumer’s relationship with money

[00:08:04] - What rich looks like in India compared to the West and how American media influences cultural norms in the East 

[00:12:34] - An overview of what Jar is and why he started it  

[00:16:38] - Thoughts about changing behavior in a product like Jar

[00:19:02] - Designing a product for one country that houses thirty smaller countries 

[00:21:48] - How purchasing gold happens today writ large versus with Jar

[00:23:41] - Building a product on top of the philosophy that 99% of people are good

[00:27:10] - Getting their first five thousand users

[00:31:06] - Thinking about investing as a consumption experience 

[00:33:49] - Creating trust in a low trust ecosystem

[00:35:24] - Business model arbitrage and what happens when Indian businesses expand beyond their borders

[00:37:58] - Outsourcing from versus to India is the next coming trend

[00:39:47] - Indians are hungrier than ever to build the next global company 

[00:41:15] - The bear and bull cases for India over the coming decade  

Gold: India’s Secret Asset Class

Introduction

Romeen
My guest today is Nishchay Ag, Founder and CEO of Jar. In the last conversation we had on Return on India, we had Nitin Kamath, the Founder and CEO of Zerodha. In that conversation, we focused on how Tier 1 India is advancing up the maturity curve with respect to financial literacy. Today, we explored the opposite. We explore the rest of the Indian landscape. How do non-Tier 1 Indians think about investing, spending and saving, and there's nobody better than Nishchay to help us understand.

Jar was founded 2 years ago and has over 10 million users today. The product is super simple and has a unique characteristic that resonates with Mass India. When you use Jar, you invest in gold. We covered a bunch of topics on this one- Why gold, how a simple product is actually incredibly complicated to build, the psychology of India's consumer class and the fast-changing behavior patterns of India's next generation. Please enjoy my conversation with Nishchay Ag.

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