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Bom Kim

Founder, CEO and Chairman, Coupang

Never settle. Challenge yourself to give the customer everything. If they have it all, they can’t live without you.

Kyle Grillot/Bloomberg via Getty Images

$24 billion

revenue in 2023

21 million

customers

THE BIG PICTURE

  • Coupang is the number one e-commerce business in South Korea. Last year, it made $24 billion in revenue, delivering to 21 million customers. Revenue has grown at 45% CAGR since 2018.
  • Six out of ten Korean households (14 million) subscribe to Coupang’s membership program, WOW, which offers free, seven-hour delivery on two million items. This includes groceries—plus access to its streaming service, Coupang Play.
  • Coupang is vertically integrated, and its 100 fulfillment centers are within seven miles of 70% of the population.