Making Media
Episode 59 Business, Culture, and Content
Making Media

Episode 59: Business, Culture, and Content

Making Media

Episode 59

Business, Culture, and Content

Emily Sundberg is the writer of the business newsletter Feed Me. We cover how she built a wide range of sources, writing on the leading edge of culture, and her experience of making a documentary.

(00:00:00) - Welcome to Making Media

(00:02:46) - First Question - The Art of Trendspotting

(00:08:57) - The Evolution of Emily's Newsletter ‘Feed Me’

(00:14:00) - Writing for A Magazine vs A Newsletter

(00:17:19) - The Art of Making Stories Stick

(00:21:17) - Understanding Her Audience

(00:26:04) - Daily Content Creation: Insights into the Writing Process

(00:29:22) - The Unique Voice of the Newsletter: Entertainment and Opinions

(00:32:12) - Diving Into Documentary Filmmaking

(00:35:23) - The Financial Realities and Creative Challenges of Documentary Making

(00:38:27) - Navigating the Documentary World and Future Projects

(00:45:13) - Diving Deep into Direct Investments and Business Models

(00:45:55) - The Solo Journey of Managing a Newsletter

(00:56:31) - Debrief

 

Business, Culture, and Content

Introduction

Matt
Welcome back to Making Media. Our guests today is Emily Sundberg, like many of our most creative guests, Emily has a wide-ranging background. For her day job, she writes our newsletter Feed Me. Which I'd categorize as tracking valuable early trends in the consumer and brand space. If you want to know what's going to happen 6 months from now, read Emily's newsletter tomorrow. But she also writes for New York Magazine.

She also writes for GQ. She's been featured in the New York Times, and she's published a documentary. So we get into all of that during our conversation, talk about how she's built up this incredibly valuable long wide-ranging list of sources while not being a traditional journalist and we hit on what's happening in culture and documentaries, too. So please enjoy this conversation with Emily.

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