Founder’s Field Guide
Episode 45 Disrupting the Auto Buying Experience
Founder’s Field Guide

Episode 45: Disrupting the Auto Buying Experience

Disrupting the Auto Buying Experience

Ernie Garcia is the co-founder and CEO of online used car platform, Carvana. We cover effective decision-making, what it means to be a long-term thinker, and what Ernie sees as the defining features of attractive markets.

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[00:03:10] - [First question] - Defining average decision quality and how he weaves it into his business

[00:05:40] - How he would assess average decision quality in another company

[00:07:04] - What company culture means to him and building it at Carvana

[00:08:45] - Key features of a market that is desirable to step into as an entrepreneur

[00:10:06] - Various levels of complexity faced in automotive retail

[00:13:51] - The genesis idea that led to Carvana

[00:17:52] - Critically new things delivered to customers when buying a used car

[00:20:43] - Dealership unit economics vs logistics platform economics and what drives gross profit per unit

[00:24:47] - What is an IRC center, the hub and spoke model, and the skeleton of Carvana

[00:28:44] - The size and scope of one of their fulfillment centers and cost savings involved

[00:30:29] - How the spoke component works and ways it will be improved over time

[00:32:39] - Defining what being a long term thinker means to him

[00:35:50] - The story behind the Carvana car vending machine

[00:39:49] - His thinking on the dual-layer nature of customer experience and communication

[00:41:59] - Mistakes and failures made while learning to become good communicators

[00:44:21] - Great companies get a lot done fast

[00:48:56] - Infrastructure set in place to maintain their pace as they scale 

[00:51:50] - The embedded formula used for teams to communicate what they want to do

[00:52:50] - What it felt like as a leader going through the pandemic

[00:58:24] - Whether or not COVID-19 has permanently impacted the consumer landscape

[01:00:03] - Businesses, leaders, and things he’s studied that others could learn from

[01:01:55] - Surprising new things arising in the automotive and transport industries

[01:05:23] - The kindest thing anyone has ever done for him

Disrupting the Auto Buying Experience

Introduction

Patrick
My guest today is Ernie Garcia, co-founder and CEO of online used car platform, Carvana. Ernie launched Carvana in 2012, and less than a decade later, the business commands a $60 billion valuation while selling a used car every other minute. Our conversation covers a lot of ground. We discuss effective decision making, what it means to be a long-term thinker, and what Ernie sees as the defining features of attractive markets. We then went deep on Carvana itself, covering the original insight, logistics operations, and counter-intuitive decisions Carvana took as they set about building their brand. I think you'll find Ernie's insights and energy infectious. I hope you enjoy this great conversation with Carvana CEO, Ernie Garcia.

Culture & Decision Making

Patrick
Ernie, I've been toying with where to begin our discussion. And when we talked on the phone last, there was this great idea of comparing this, I think you call it physics envy that investors have trying to always cramp things into formulas. One powerful formula in investing is this concept of seven powers, how is your company competitively advantaged versus others? And you said this really interesting line, which is that really what's important is the average decision quality inside of a business. And I'd love to start there, what that concept means to you, average decision quality, and how you as a leader think about engendering that into the culture of the business.

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