1. He started Red Bull when he was 41 years old.
2. In 2022, he was making $500 to $800 million a year and his 49% stake was worth $20 to $30 billion.
3. The company was started with just $500,000 from Mateschitz and $500,000 from his partner. Outside of a small loan from a local bank all other expansion was funded by profits.
4. The company reached profitability in its third year and has been profitable every year since (36 years and counting).
5. He took no dividends for the first 13 years and reinvested all profits into growth instead.
6. He viewed Red Bull as a ‘marketing conglomerate’ with all projects designed to support its core business of selling energy drinks. Everything else was outsourced.
7. He saw indifference as Red Bull’s enemy. He embraced controversy to keep Red Bull in public conversations, even if it meant dealing with wild myths.