Transcript
Introduction
Claire
Today we'll be breaking down Pinduoduo. Founded in 2015, Pinduoduo used a team buying social network concept to build what is now China's largest e-commerce platform measured by annual active users. In this breakdown, we'll explore Pinduoduo's value proposition to a niche but incredibly large merchant segment and its role in the lives of hundreds of millions of consumers. We'll cover what made Pinduoduo attractive to buyers and how the team buying concept creates scale demand. We'll touch on their fascinating network dynamics, from the creation of trust ecosystems to the role of gamification in WeChat to the sheer scale of the digital and physical logistics required to create what Pinduoduo has made possible. For this episode, I'm joined by Xin Yi Lim, the company's senior director for corporate development. Xin Yi's experience as a financial analyst covering this sector prior to joining the company makes her perspective particularly valuable. I hope you enjoy this breakdown of Pinduoduo.