Founders
Episode 235 #235 Steve Jobs (The Pixar Story)
Founders

Episode 235: #235 Steve Jobs (The Pixar Story)

Founders

Episode 235

#235 Steve Jobs (The Pixar Story)

David Senra is the host of Founders, where he studies history's greatest entrepreneurs. This is what he learned from reading To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History by Lawrence Levy.

What I learned from reading To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History by Lawrence Levy.

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[1:34] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley (Founders #233)

[3:42] Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Founders #34)

[3:52] Readwise App

[7:22] George Lucas: A Life (Founders #35)

[7:48] Steve jobs had been a Silicon Valley's most visible celebrity but that made it all the more glaring that he had not had a hit in a long time —a very long time.

[8:49] Steve Jobs and the NeXT Big Thing (Founders #77)

[13:35] Why would I join a company that had been struggling for sixteen years and whose payroll was paid every month out of the personal checkbook of its owner? I had not realized how dire Pixar's financial situation was. It had no cash, no reserves, and it depended for its funds on the whim of a person whose reputation for volatility was legendary.

[14:05] There is no a better advertisement than a demo.

[15:57] Total Recall: My Unbelievably True Life Story (Founders #141)

[16:03] There was nothing normal about me. My drive was not normal. My vision of where I wanted to go in life was not normal. The whole idea of a conventional existence was like Kryptonite to me. —Arnold

[16:31] I looked at my start-up clients and to me they were on an adventure. I yearned for the kind of adventure they were on.

[17:28] Mind Your Own Business: A Maverick's Guide to Business, Leadership and Life (Founders #229)

[17:46] I regard myself as guardian of the company's soul.

[19:06] Pixar has this amazing collection of talent doing work that no one has seen before. Now it's time to turn that into a business. —Steve Jobs

[22:01] Steve had an almost permanent intensity about him, like he was always in top gear.

[28:25] Pixar was embarked on a lonely courageous quest through terrain, into which neither it nor anyone else had ever ventured.

[28:52] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (Founders #19)

[31:37] Home video was turning animated feature films into big business. Bigger than we had ever imagined.

[32:24] There was no modern precedent for taking an independent animation company public.

[36:54] Look at the value of the major Hollywood studios and you'll see their library of films is really significant.

[39:27] There was no part of Steve that bought into the idea of making products that might not all have a shot at greatness.

[41:22] Made in Japan: Akio Morita and Sony (Founders #102)

[48:40] Steve once told me that the gestation of great products takes much longer than it appears. What seems to emerge from nowhere belies a long process of development, trials, and missteps.

[53:46] The problem with success, even a little success, is that it changes you. You are no longer walking along the same precipice that drove you to do great work in the first place. Success can take the edge away.

[54:16] Creative vision does not spring forth fully formed.

[59:33] Fear and ego conspire to rein in creativity, and it is easy to allow creative inspiration to take a back seat to safety.

[1:01:38] The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the Americas Cup, Twice (Founders #126)

[1:06:41] Once Steve decided what he wanted in a negotiation, he developed something akin to a religious conviction about it. In his mind, if he didn't get what he wanted, nothing else would take its place, so he'd walk away. This made Steve an incredibly strong negotiator.

[1:10:52] One never knows if an event that appears detrimental is in fact part of a larger pattern that we cannot see.

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I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ”

— Gareth

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#235 Steve Jobs (The Pixar Story)

Introduction

Steve Jobs had been hunting for a CFO of Pixar and reached out to Jordan, who agreed to meet Jobs for breakfast. "I showed up in my suit jacket," Jordan recalled, and Jobs walks in, in torn clothes 20 minutes late. Jobs had only two interview questions for Jordan. Question one, "You went to Stanford Business School in the late '80s, and then you're in the center of the company creation universe in the most exciting time in the world. And you became a f**** management consultant?" Question two, "How could you work at Disney for eight years? Those guys are f**** bozos."

Jordan saw the questions for what they were: a Steve Jobs stress test. "I'll cop to the first one," Jordan said. "It took me 10 years to find my way back here, but I'm back and I'm here to stay." On the question of Disney, he pushed back hard. "You're wrong on Disney," he said. Then he explained that Disney Stores, which he was previously the CFO of, had higher consumer ratings than the Disney theme parks. Jobs seemed satisfied and pitched Jordan on Pixar. Jordan demurred. He had just been a CFO, and he was looking for something different. Jobs proposed that Jordan join Apple instead. "I have this new vision for Apple Stores," Jobs said and proceeded to outline a reimagined shopping experience from the ground up. Jordan thought Jobs was delusional and politely declined the offer. "Of course," Jordan said of Jobs' retail concept, "He nailed it."

That is an excerpt not from the book that I'm going to talk to you about today but a book I did two podcasts ago on Episode #233. That is The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley. And it was written by Jimmy Soni. And that is a footnote in the book of a previously, at least new to me Steve Jobs story.

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