Transcript
Introduction
Matt
This is Matt Reustle, and today we are breaking down the technology conglomerate, Samsung. It was only Apple, Microsoft, Google and Amazon that ranked higher than Samsung in Interbrand's latest brand value rankings, Samsung being the fifth most valuable brand in the world. And it's everywhere around us, our phones, our TVs, our refrigerators, our washing machines, you see Samsung everywhere. But it's not those finished products that are driving the majority of profits for Samsung.
To break down Samsung, I'm joined by David Samra, Managing Director and Founding Partner of the Artisan Partners International Value Team. We go inside this vertically integrated technology giant. We talk about the history of the business, the manufacturing DNA and what it means to create hardware components and how creating those hardware components unlock some major opportunities in the smartphone market for Samsung.