Peloton: Reinventing the Wheel

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[00:03:37] - [First question] - What Peloton is and what they do

[00:04:59] - How most consumers experience their brand

[00:05:40] - Their customer base and the size of their business today

[00:06:22] - The founding story and what lead to Peloton 

[00:10:10] - What business they started with and how they’ve expanded their offerings

[00:12:03] - Complexities of direct to consumer hardware distribution

[00:13:01] - Scope of the global fitness and wellness market writ large

[00:14:42] - Unit economics of Peloton’s business

[00:19:03] - Contributing factors that draw on their cash and working capital 

[00:22:46] - What would solve their current liquidity problem

[00:25:11] - Their latest treadmill product and their subscription product

[00:26:22] - Thoughts on why management has struggled with their forecasts

[00:29:44] - The competitive landscape as it exists today and how they compete

[00:33:16] - Whether or not Peloton will experience a boom and bust cycle

[00:35:18] - What Peloton does very well that separates them from their competitors

[00:36:52] - Gamifying fitness and incorporating a live feature

[00:38:59] - How music plays into their business and its role in their future 

[00:41:45] - Whether they are a subscription or hardware business

[00:43:59] - What has to go right in order to scale their market cap in the next decade

[00:45:08] - Their approach to marketing and what drives their engine

[00:47:17] - What will have gone wrong if Peloton doesn’t survive the coming decade

[00:50:28] - What can we learn from Peloton