Invest Like The Best
Episode 23 Lessons From the Founder of Morningstar
Invest Like The Best

Episode 23: Lessons From the Founder of Morningstar

Lessons From the Founder of Morningstar

Joe is the founder, longtime CEO, and current executive chairman of Morningstar. We cover the story behind Morningstar, the principles that made its brand so strong, and Joe's thoughts on effective capital allocation.

This episode is brought to you by:

CFA Institute. CFA Institute is the global association of investment professionals whose mission is to lead the investment profession by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. CFA institution serves a global community of investment professionals working to build an investment industry where investors' interests come first, financial markets function at their best, and economies grow. The Chartered Financial Analyst credential is the most respected and recognized investment management designation in the world.

[00:02:25]  – (First question) – Joe is asked how the book 'Walden' was the inspiration for the name of the company, Morningstar

[00:04:23] – Looking back at whether Joe returns to Thoreau and ‘Walden’, which has led him to simplify things in his life

[00:05:36] – If he had to, Joe said he would give every 22-year-old ‘Walden’ to read

[00:06:45] – Exploring the early parts of Joe’s life, and first business ventures that eventually led him to launch Morningstar

[00:08:52] – When Joe first got interested in investing and how that sparked the idea of compiling investment information

[00:10:47] – Went to get some more real world experience

[00:12:56] – Patrick pushes Joe on his soda selling business that he started in college

[00:14:18] – How a focus on reducing transaction costs can lead to great business ideas and the first product launched by Morningstar

[00:17:17] – The power of floats in launching businesses

[00:20:55] – Is the ability to identify arbitrage innate or can it be learned

[00:22:40] – What were the principles that were used to maintain the Morningstar brand in the beginning and over the years

[00:26:17] – What did Joe think about when he was hiring those first few fund managers for Morningstar

[00:28:06] – Exploring Joe’s thoughts on some of the trends in investing, from active to passive management, or from boutique investors to larger mutual fund type companies

[00:31:06] – The origin of the Morningstar style box

[00:33:55] – A look at Joe’s personal investing styles 

[00:35:17] – What is the importance of confidence when it comes to investing in a company and does Joe’s role with Morningstar provide him with added confidence

[00:36:59] – A history of Joe’s roles and views as a capital allocator

[00:40:45] – The benefits of repurchasing stocks

[00:42:27] – Why do companies still favor dividends

[00:43:56] – Exploring Joe’s management style and what has changed over the last 30 years

[00:46:52] – Are there common traits to look for when hiring people

[00:50:14] – Are there any negative screens that Joe wants to avoid when hiring people

[00:51:02] – Favorite recent books/topics that Joe has explored

[00:53:07] – Exploring the darkest moments for Morningstar

[00:55:18] – How does Morningstar foster innovation and not get too comfortable with their success

[00:59:20] – Looking at Joe’s most memorable day at the company

[01:02:14] – In what ways has Joe simplified his life through his daily routine

[01:04:35] – Joe explains how he became a member of Warren Buffett’s Giving Pledge.

[01:06:12] – The importance of being able to say ‘no’.

Lessons From the Founder of Morningstar

Introduction

Patrick
My guest this week is Joe Mansueto, the founder, longtime CEO and current executive chairman of Morningstar. Almost everyone listening will have used Morningstar at some point, as I have often, so it was incredibly fun to hear about the company's simple beginnings. Joe is an entrepreneur at heart. We discuss his early business exploits and how he and his colleagues built Morningstar into the global business it is today. Along the way, we discuss investing, what to look for when interviewing people, philanthropy, and a lot more.

After we finished our conversation, Joe was kind enough to walk me around Morningstar's incredible offices which ooze with energy and feel much more like a Silicon Valley tech company than a Wall Street mainstay. You can tell that Joe has injected his entrepreneurial spirit into the entire company, and it's a great sight to behold. A huge thank you to Joe for being so generous with his time and for sharing so many wonderful lessons on business and life. Please enjoy my conversation with Morningstar founder Joe Mansueto.

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