round21: Helping Athletes & Artists Build Brands

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[00:02:09] - [First question] - How round21 ended up collaborating with Budweiser, NFLPA, and Bored Ape Yacht Club

[00:04:18] - Overview of round21, their mission, products, and what they do with big brands

[00:05:27] - How a traditional athlete sponsorship works today

[00:07:43] - Why celebrities entering the NFT space sometimes don’t do as well as they think they will

[00:09:45] - The rumor of round21 appearing on Shark Tank and if it’s true

[00:11:35] - How interested are athletes in interacting with round21 and what excites them

[00:13:21] - If she considers round21 to be a Web2, Web3 or bridge company

[00:14:48] - The physical and digital divide of collectibles as it pertains to the customer

[00:17:44] - The major differences between the NFL roadmap and the NBA roadmap

[00:18:53] - Her insight on pulling off a huge event and how much work and preparation it takes

[00:21:28] - Proof of Attendance and how she sees it impacting the world of sports

[00:23:05] - What a POAP is and what attendees received for Proof of Moment

[00:24:50] - The challenges of running limited run manufacturing and the customer acquisition cycle of a low frequency purchase 

[00:28:08] - Balancing round21’s brand versus the artist’s or athlete’s brands

[00:29:42] - How they work with an artist or athlete when they are unsure of what they want

[00:33:43] - Her take on what has been working well in the NFT space and what isn’t

[00:35:44] - Advice for keeping brand identity intact with multiple representatives

[00:38:22] - Her experience working with big brands over her career and how it’s shaped her learning

[00:39:50] - How she would explain the NFT space to a big brand and what their biggest push backs are

[00:41:53] - A quick sketch of how she ended up where she is today

[00:44:09] - What she is most excited to see built over the next 6 months and the next 6 years