Invest Like The Best
Episode 278 Embrace the Unexpected
Invest Like The Best

Episode 278: Embrace the Unexpected

Invest Like The Best

Episode 278

Embrace the Unexpected

Tobi Lütke is the co-founder and CEO of Shopify. We cover Shopify’s evolution into the world of atoms-based building through Shopify’s fulfillment network, the value of infrastructure writ large, and the impact of market volatility on day-to-day business building.

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[00:02:44] - [First question] - His interest in infrastructure as a whole and why it’s underrated

[00:07:18] - Whether or not we’re currently building enough digital infrastructure 

[00:09:45] - Base level principles for decision making around building infrastructure 

[00:13:17] - How much room is left for innovation and whether or not we’ll just reinvent basic human instincts

[00:15:22] - Ways new ideas are fed into a product funnel at Shopify and greenlit

[00:19:34] - Solving eCommerce infrastructure and what he attributes to Shopify’s success

[00:24:23] - Overview of the Shopify Network and how it’s evolved over time 

[00:31:04] - Lessons learned in an atom-driven world in regards to fulfillment and logistics

[00:34:37] - Common ways bits thinkers are often wrong when solving atom problems

[00:35:50] - Spreadsheets tend to win meetings and how the ROI on a fulfillment network impacts its ecosystem

[00:40:26] - Navigating becoming an aggregator that sits on top of their merchants and whether or not there are plans to participate as a distributor

[00:45:45] - Fair market value, what it’s been like managing through such a volatile market, and important takeaways

[00:50:54] - Thoughts on capital allocation decisions as Shopify continues to grow

[00:53:25] - Advice for company leaders effectively communicating with their teams about stock-based compensation 

[00:59:04] - How much COVID altered their trajectory and what he’s most interested in as he looks out to the future

[01:03:45] - What he’s learned about blockchains and the crypto space given recent events

[01:08:45] - A new idea he’s encountered recently that he’s fallen in love with 

Embrace the Unexpected

Introduction

Patrick
My guest today is Tobi Lütke, co-founder and CEO of Shopify. Having first spoken to Tobi at the beginning of the pandemic, just two months into it, this felt like an opportune moment to revisit Shopify and the world through Tobi's eyes. Among many things, we discussed Shopify's evolution into the world of atom-based building, through Shopify's fulfillment network, the value of infrastructure writ large, and the impact of market volatility on day-to-day business building. Please enjoy my conversation with Tobi Lütke.

Value of Infrastructure

Patrick
Tobi, it is almost exactly two years to the day since we last did this. It was early May in 2020, there was still a ton of uncertainty related to COVID. I guess there still is some extent today, and the world in Shopify and lots of things have changed a tremendous amount. I know certain things haven't changed too. I've been really excited to do an updated version of our conversation and we'll bounce all over the place, but before we hit go here, we're having this fascinating conversation around the concept of infrastructure, generally speaking. I think it started with this idea that we might be about to come on stream to a lot of good, useful, new, history books written by people who are really there to see this stuff get built in the digital world. I'd love you to sum up that idea of what your interest is in infrastructure and the way that history is written. Even things like payback on infrastructure and the ways in which we might underestimate it. I think this is a great tone setter for what we're going to be talking about today.

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