Transcript
Introduction
Patrick
My guest this week is Auren Hoffman. Auren is the CEO of SafeGraph which creates data on physical locations. He also founded LiveRamp, a public data connectivity business. Auren knows more about data businesses than almost anyone I know, and that is the topic of today's discussion. We look at the business of data from every angle, and we finish with a fun master class on how to host a dinner party. Please enjoy my conversation with Auren Hoffman.
Data Business Matrix
Patrick
Auren, we're going to teach the audience everything there is to know about data businesses today. I think the world's preeminent expert on the topic, and we're going to not spare any detail. I think your 2x2 matrix for categorizing data businesses is a phenomenal place to start. Everyone loves a good consultant 2x2 matrix to visualize out there. Maybe you can explain the axis of that matrix, which will allow us to explore all different kinds of data companies.