Making Media
Episode 4 What Sports Media Can Teach Us
Making Media

Episode 4: What Sports Media Can Teach Us

Making Media

Episode 4

What Sports Media Can Teach Us

Spike Eskin is the VP of Programming at WFAN. We cover the traits that Spike looks for in audio hosts, tricks to help hosts generate chemistry, and the importance of controversial views.

This episode is brought to you by:

Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provide up until the summer of 2022 but we were constantly having issues with the accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.

[00:03:09] - [First question] - Which traits he’d use to create the ideal audio host

[00:06:55] - Comparing podcasts to local radio and separating them into three categories

[00:08:43] - Tricks to help hosts generate and create chemistry

[00:14:48] - Something that new hosts and newcomers to audio in general struggle with

[00:17:00] - Effective ways to measure how the fans view your shows

[00:20:52] - Whether you should place any weight on your most engaged listeners

[00:25:01] - Differences in terms of a podcast covering a topic versus a local radio

[00:30:09] - The models and structure of the powerhouse that is radio advertising

[00:33:39] - Repeat advertising and his own sponsorship strategy

[00:39:19] - How much practitioner value comes into play about your show topic

[00:44:37] - The importance of non consensus and controversial views

[00:49:57] - Whether or not official statements being made via social media is a passing trend or only the beginning

[00:53:51] - Coaching hosts when it comes to asking critical questions

[00:55:51] - Debrief

What Sports Media Can Teach Us

Introduction

Matt
All right, welcome back to Making Media. If you make a podcast or if you like sports, you're going to enjoy this episode. We've brought on someone I consider to be an audio genius. Spike Eskin runs all of programming at New York's WFAN, the original and biggest sports talk radio station, and he's only the second person to ever have that job.

Now you're probably thinking, doesn't everyone just listen to podcast now? Well, the answer to that is no, but don't worry. He's also got a podcast, a big one. And his podcast, The Rights To Ricky Sanchez, is frequently ranked atop the basketball podcast charts. It's only focused on a single team, the 76ers, but it’s been big enough to get a full chapter in a book, and several audience gatherings have been featured on SportsCenter highlights. So he is the coach, and he is the talent.

Access the full transcript
Sign in or register to view episode transcripts.

Contact

Get in touch at help@joincollossus.com