Founder’s Field Guide
Episode 35 Building the Financial Center of Gravity
Founder’s Field Guide

Episode 35: Building the Financial Center of Gravity

Building the Financial Center of Gravity

Henrique Dubugras is the co-founder and CEO of Brex. We cover Brex’s transition from a credit card for start-ups to the central account for businesses, why building that central account was orders of magnitude more difficult than expected, and the difference between building a business in Brazil and the US.

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[00:02:53] - [First question] - The state of the B2B financial world before Brex

[00:06:29] - How such a high margin space was generally underserved

[00:08:24] - What the first version of the Brex card looked like

[00:10:48] - How long it took to build and launch their infrastructure

[00:11:13] - Why market penetration is so low for cards in B2B businesses

[00:13:14] - How he thinks about this landscape in Brazil versus the US

[00:14:55] - What interchange and high margins allows him to pass on to the consumer

[00:16:23] - Brex’s first revenue event

[00:17:38] - What the biggest hurdle was when they launched

[00:19:02] - Key marketing strategy early on and what made it successful

[00:21:16] - Continued distribution lessons they learned from their initial success

[00:22:39] - Building an effective sales force to push their product

[00:24:41] - What makes the current landscape so fertile for fintech businesses

[00:27:12] - Analysis of their unique funding round dynamics

[00:28:42] - Their second product and the insight that lead to that decision

[00:31:05] - Darkest moments while trying to build their central account

[00:31:50] - What their central account allows them to facilitate

[00:35:27] - Notable differences between entrepreneurship in Brazil versus the US

[00:38:55] - Observations on inefficiencies in the US startup space

[00:40:16] - Pros, cons, and costs of being largely remote

[00:41:50] - Keys to building a successful hiring pipeline

[00:44:05] - Lessons learned about decision making and optimization

[00:45:39] - Developing an effective skill set to convince other people of anything

[00:47:04] - Jeffrey Gitomer's Sales Bible: The Ultimate Sales Resource

[00:47:35] - What excites him about being a part of Brex lately

[00:49:13] - What excites him about the future in general

[00:50:39] - His business philosophy and the set of principles that guide him 

[00:52:03] - Nuances that make focusing on a single problem so attractive

[00:53:51] - Long term infrastructure decisions that will pay off in the end

[00:55:12] - Thoughts and his perspective on cash flow in general

[00:58:18] - The kindest thing anyone has ever done for him

Building the Financial Center of Gravity

Introduction

Patrick
My guest today is Henrique Dubugras, Co-Founder and CEO of Brex. An all-in-one finance account for businesses. Brex recently raised funding at a valuation of over $7 billion despite being founded only four years ago. In our conversation, we cover Brex's transition from a credit card for startups to the central account for businesses. Why building that central account was orders of magnitude more difficult than expected, and the difference between building a business in Brazil and the US. We also discussed Henrique's long-term horizon for building Brex and how that impacts his decision making for the business. Please enjoy my conversation with Henrique Dubugras.

Brex's Origins and its Wedge

I was thinking about where to begin this conversation. I'm enamored by this idea I've thought of recently that all the best ideas come when you're making things, not thinking about things. I think Brex is a good example of this, where you stumbled upon a frustration or a problem that has now led to this fascinating business. I'm really curious how you would describe the B2B financial system when you stumbled upon this frustration. What was the state of the system? What did it feel like? That'll be a good excuse to then talk through the sequence of what you've built so far.

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